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To Palm Coast Sellers:
Your home did not sell...Now What?
If you had your home on the market and it expired from the mls or you withdrew it from the market..... you are frustrated. What do you do now??
My name is Richard J. DeCeglie, CRS .... You may have heard about me... Go ahead… “google” my name.
I’m an inspired, passionate real estate consultant associated with Watson Realty Corp. I have been a professional Realtor since 1986 serving Flagler County since 1989. I may have sold many homes in your neighborhood.
I was wondering if you knew the three reasons your home did not sell. I’m curious: Would you tell me which of these three reasons you believe is the reason your home did not sell?
1/ Poor Marketing. With the large inventory of homes in the MLS, it is the agent who is responsible for getting your property shown to all potential buyers. We can tell how well your home is being marketed by how many showings you’ve had on your home. Few showings mean poor marketing. How many showings of your home did you have?
2/ Poor Condition. Good condition doesn’t mean your home is worth more, but the lack of it can keep it from selling because fewer people are prone to fixing up a home today. On a scale of 1 “low” and 10 ”high,” what condition would you say your home is in?
3/ Poor Pricing Strategy. Sometimes a house is priced based on the seller’s needs, rather than what the current market dictates. That price must be updated to take into consideration what is important to you about selling your home now.
Knowing what you know now, which of those three reasons do you believe may have been the reason your home did not sell?
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Poor marketing
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Poor condition
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Poor pricing strategy
Sooner or later, I imagine you will make a decision what to do next. I’m not telling you what to do because you know that you’ll:
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Decide whether to sell, or not. If you choose to sell then you will
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Decide who the best agent will be to market, stage and price your home. When you decide on an agent, I would like to suggest you consider the three roles an agent plays during your transactions. Imagine an agent is:
So imagine my first role is that I am your Consultant.
As your consultant, I will ask you thought-provoking questions. Maybe you’ll notice they are the type of questions that the typical agent might not ever take the risk of asking you. Experience shows that a skilled consultant like me will ask you probing, intelligent questions because discovering what is really important to you is really important to me. As your consultant it is important that I lead you through the process of clarifying your values because when your values are clear, your decisions are easy, and you want to make good, easy decisions, do you not?
In my second role, I am your Negotiator.
Because I treat your money like it is mine, when it is time to save you or make you money, I am like a “Pit Bull”. You, like me know that money is an emotional issue and to represent yourself is like performing surgery on yourself. You would never do that, would you?
Then I would like to suggest you delegate that to a person you trust and respect. Like me, you probably believe it’s in your best interest to have a skilled, experienced and focused Negotiator on your team. Imagine what it will be like to have a person who deals with your money and critically examines the accuracy of the underlying assumptions being relied on.
What you will quickly notice as I am negotiating for you is that I will skillfully articulate the strengths and weaknesses of the suggestions other agents propose. As a result, you will become aware that my negotiating skills alone are worth every penny you pay me.
And in my third role, I oversee the transaction details.
In the days and weeks and even months ahead you will come to appreciate my role as the person who oversees all the transactional details, because every transaction has 100 to 150 phone calls, emails and personal communications, and each one of them is loaded with critical details.
As you can imagine, every “I” must be dotted and every “T” must be crossed, because there are 100 pieces of paper requiring upwards of 43+ signatures and initials, and making a mistake can be very costly to you. How does it make you feel knowing that there are 43+ different people from 14+ different industries who get involved during the several stages of your transaction?
Given this level of integrated complexity, you, like me know the importance of having the right person representing your interest. I hope this letter has helped you better understand what is happening now that your home is no longer for sale.
Call or email me to schedule our initial consultation to discuss what is important to you.
Contact Rich DeCeglie today for a no-obligation consultation.
What are comparable homes selling for in your area?
Call for Rich’s “Recent Property Sales Report”.
From the heart, I want you to know that I am 100% committed both professionally
and personally to helping you.

Richard J. De Ceglie,CRS Watson Realty Corp.
"The finest compliment I can receive is a referral from my friends and clients."
386.445.0158 email Rich@PalmCoastFLARealEstate.com
http://www.palmcoastflarealestate.com/Search.aspx?segmentid=2406038&rid=64382&htmlfile=669261.html
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Links To Your Palm Coast "Dream Home"
http://www.PalmCoastFLARealEstate.com
http://www.RDeceglie.WatsonRealtyCorp.com
http://www.PalmCoastRealty.com
Location: Palm Coast Florida Real Estate
License info: Richard J. DeCeglie,CRS BK395966
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Avoid Tying Yourself Up With a 6-12 Month Listing on Your Palm Coast Real Estate Property.
An Easy Exit Listing Puts YOU In Control!
MONEY SAVING ADVICE: Never sign a listing based on vague verbal promises. Some agents will tell you whatever you want to hear in an effort to get you to sign a listing.
Traditionally, real estate agents have required home sellers to sign long term listing agreements. Unfortunately, many sellers found that after listing their homes, the promised advertising and marketing efforts did not occur.
This is understandably a key reason why many Palm Coast home sellers are concerned about listing their home with a real estate company. How do you know that the real estate company will uphold their promises? How do you know that you have an agent who fully understands the art of marketing in the Palm Coast area and is skilled at attracting a steady stream of qualified, ready-to-buy buyers through your home?
THE PROGRAM: While a written agreement is necessary, there is no reason that you have to be locked into a long term listing agreement. Now the risk and anxiety associated with listing your Palm Coast real estate property can be eliminated, thanks to my Easy Exit listing.
The Easy Exit listing allows you to cancel your listing at any time, for any reason. If at any time you are not 100% satisfied with my marketing effort, you can exit from the listing just by calling me on the phone or sending me a letter. No hassle. No questions asked.
THE GUARANTEE: If you’re unhappy with the service I am providing you, I ask that you first discuss it with me because I would like the opportunity to improve. Simply tell me the problem, and give me 3 business days to fix it. If you are still unhappy, simply ask for an unconditional release in writing, faxed to 386.246.9299 or emailed to Rich@PalmCoastFLARealEstate.com. You’ll have your release in writing, and you’ll receive a copy of the MLS data sheet showing "Cancelled" status within 48 hours of receipt of your request.
WWW.PalmCoastFLARealEstate.com
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Selling Agents Can Sell property! Marketing Real Estate Professionals Make Sure Your Property
Gets Sold!!
If you want to purchase property, you need a GOOD Real Estate sales person. But if you want to SELL your property, you need a SERIOUS MARKETING REAL ESTATE PROFESSIONAL!!
Benefits of working with a Serious Marketing Real Estate Professional:
· Rich DeCeglie – affiliated with Watson Realty (#1 in Flagler County and Palm Coast in sales). Flagler County Association of Realtors 2005 to 2011
· Rich DeCeglie – affiliated with the #1 Independent Broker in Florida and the #17 Broker in the Nation. Florida Association of Realtors/ Nationwide “Power Broker Report and Survey”. 2007
· Rich DeCeglie – Recognized for “Most Listings Sold” Palm Coast Office 2007,2008 & 2009
· Rich DeCeglie – Earned the Certified Residential Specialist (CRS) Designation, the National Association of Realtors Highest Designation awarded to residential sales associates in 1995.
· Rich DeCeglie - Published in “Who’s Who in Residential Real Estate in North America” Real Trends Inc.
· Rich DeCeglie – Performance recognized by the Flagler County Association of Realtors and Watson Realty Corporation.
· Rich DeCeglie – A Marketing Plan that has successfully “SOLD” property in a Soft Market!!
· Rich DeCeglie - A Successful Real Estate Consultant since 1986, servicing Flagler County since 1989.
If ACTION and RESULTS are what you EXPECT from a Serious Marketing Real Estate Professional, then consider what my EXPERIENCE AND EXPERTISE can do for you. Call me for a serious interview. I’ll share with you my “no nonsense” Marketing Strategy to get you property “SOLD”!!!
As a professional, I pledge to provide you the finest service possible in the sale or purchase of your home."I will do everything in my power to make this endeavor as worry free as possible for you."
WWW.PalmCoastFLARealEstate.com
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Richard J. De Ceglie, CRS, Broker/Salesman,
resides in Palm Coast , has three children and is married to Dr. Johnna G Mantineo D.O. He grew up in Union City NJ, graduated with a BS in Business Management and Marketing, Montclair State University, Upper Montclair, NJ. Richard has been in the loan and mortgage business both in NJ and Fort Worth, TX since 1979. In 1987 he started his real estate career with a highly productive firm in Goldsboro, NC. Since his involvement in real estate, his achievements and awards include INTERNATIONAL WHO'S WHO OF PROFESSIONAL MANAGEMENT, the coveted Certified Residential Specialist (CRS), the highest designation awarded to residential sales associates, was published in "WHO'S WHO IN RESIDENTIAL REAL ESTATE IN NORTH AMERICA" Real Trends, Inc. ,was also included in the 'TOP PRO" Report by "National Relocation and Real Estate Magazine". He has been recognized by the Flagler County Association of Realtors for his high productivity. Richard's commitment is clear: PROFESSIONALISM and SERVICE!!
WWW.PalmCoastFLARealEstate.com
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The Consultative Approach vs. Sales!
Why would customers want Real Estate Consultants rather than salespeople?
Most Realtors do business as if they will never see or hear from those clients/ customers again! Because of that mindset, oftentimes customer service slips or discrepancies appear… they just want to get the deal done and move on to the next one. There was no time to build trust with that client and they are typically afraid of “losing them” to another Real Estate Agent, so they “have to get the deal done fast, regardless of the consequences.”
The way my team and I do business is based on a relationship with long term association in mind… not with just one transaction in mind. Since the beginning of my Real Estate career in 1986, I have proven my clientele that I have their best interest in mind and over the years they have given me their loyalty. Because of this different philosophy the pressure is off! My team and I work with our vendors, sellers and purchasers for as long as they need to make them feel comfortable with the home buying and selling process.
We tell the truth and live with the consequences. Again and again, we’ve found that people prefer to work this way. Our concern is about our client’s well-being, their goals and what is best for them always! There is never pressure to anyone to sell now or buy now or to do anything that is not according to their schedule… it MUST be what’s best for our client! Because these people have dealt with us in the past, and have seen first-hand the high level of service and commitment provided to our clients, there is a very high level of trust. That means: trust in integrity, level of skill and market knowledge to do the best job possible and the commitment to put the needs and requirements of clients first!
Lots of business is referred to us, which means providing referred clients with the same level of service they deserve, require, and expect. We ask you for your long term loyalty and support. You know you can always count on us to give you unbiased, professional, personal service… that is how we all win… by perpetuating the circle of referrals, spending more time counseling clients and making sure that their every need is met.
Being a Realtor, I am often lumped with the rest of the real estate salespeople out there. The question is how can we show people that we are not like the rest of the pack? That our skills, knowledge, counseling ability, and commitment put us on TOP of the real estate profession across Flagler County, North and Central Florida, and now with 2 Websites PalmCoastFLARealEstate.com & PalmCoastRealty.com all across America and the World!( Check out both websites!)
One form of differentiation is my commitment to my profession through education. I have earned the CRS designation. The CRS or “Certified Residential “Specialist” is a realtor who has earned certification from the Council of Residential Specialists by completing a rigorous course of advanced training, and by meeting significant experience requirements. One of the best ways to have potential new clients learn more about us is by reading about or talking to other people who have enjoyed our services. I have set up a Happy Client List with copies of letters or portions of letters dating back to 1986. I can make this available to you. People feel better when they learn that other people have had good experiences with us.
A second way to differentiate ourselves is by offering “Legendary Quality Service” to our customers and clients. The Watson Realty Corp. philosophy of “Legendary Quality Service” is just one way we raise the bar on quality which all in the service industry should aspire. Many times when a real estate agent lists a property, the owner may not hear from them until the listing needs to be renewed or reduced. You can see how owners can object!
Not a good way to do business!! In addition to email, letters, messages on your recorder, faxes, you get in writing a status report on the marketing and progress of your listing.
I am committed to providing you with the best of my skills. We counsel on Pricing, Presentation, Promotion, and our expertise on Negotiating skills ultimately gets you the best sales price. We listen to what you have to say. We want to know what your concerns are, what questions you have and how we can best help you! We’re concerned that you are educated and informed about the marketing… that you be confident you’re making “good decisions” for your personal circumstances.
Once you realize that we won’t be pressuring you into doing anything that you don’t want to do, there is a major turning point in our relationship…. TRUST has been established between us! You will be more open with us, more revealing about what really concerns you and that, in turn, allows us to better counsel you and to give you some excellent advice.
Contact Rich De Ceglie,CRS if you want to be a member of our “Client for Life” program. Don’t take the risk of using someone you do not “trust”.
386.445.0158
De Ceglie’s Professional Mission Statement
I will always provide the best service possible for every client I represent. I will never tell a client what they want to hear if it is not reality. I will never enter into a client relationship where I know that what is expected of me can not be done in good faith. I will never enter into an agreement with a seller who is unrealistic in regard to proper pricing. When contracted to sell a client’s home, I will always make recommendations that could increase the home’s value or help its marketing, even if it means telling them things they do not want to hear.
I acknowledge that I may periodically lose business because I am truthful with my clients and many of my competitors are willing to tell sellers what they want to hear to temporarily secure the business. I will remember that in order to obtain positive results for my clients, we must have mutual realistic goals.
I will never lose sight that hard work, honesty, loyalty, understanding, confidentiality, accountability, negotiating skills and creativity are what set me apart from the real estate masses. My services will be made available to all segments of the public. I will always utilize well-trained staff to assist me in the complex home selling process. I will prioritize my time so that I am only working with people who are either buying or selling real estate. I will treat all parties fairly and honestly and I will always deal with my clients and offer my properties without regard to race, color, creed, religion, sex, sexual orientation, ancestry, national origin, physical challenge, or familial status of any and all pertinent facts that might affect or influence their decision. Conversely, when acting as a “Buyers Agent” I will utilize my investigative and negotiating skills to improve and protect their position at all times with the same disclosures necessary to make an informed decision.
I assure you that during my real estate career, I will always strive for excellence and I make a commitment to forego a portion of my life in exchange for continuing education so that I may better serve my clients.
I share this with you because I believe it is important for you to know how I feel about the real estate industry and how I feel about the marketing of your property. My goals are can only be reached if I properly fulfill yours. I proudly live by the philosophy” YOU GET BY GIVING!”
“Your Real Estate Consultant for Life”
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This page presents a portrait of me- as a professional and as a person. My hope is that, by knowing me a little better, you will be confident in my ability to get the job done for you.
- Richard
As a professional, I pledge to provide you the finest service possible in the sale or purchase of your home."I will do everything in my power to make this endeavor as worry free as possible for you."
Discover Palm Coast, Florida
"It may be the perfect place to live"
Stretching along the Atlantic Ocean and encompassing miles of oaks, palms and pines, Palm Coast is quickly becoming one of Florida's finest resort and residential areas. Located between Daytona Beach and St. Augustine, Palm Coast is not destined to become another one of those overcrowded, overdeveloped areas found in much of Florida. Instead, Palm Coast is growing into a community where residents can fully enjoy a more relaxed style of living and the natural beauty of the land.
Florida's famous lifestyle is right at home in
Palm Coast. Take a dip in the ocean . Cruise out onto the Intercoastal Waterway. Tee off on one of five championship golf courses, or play a set of tennis... all just minutes from your front door. Or, for the more relaxed, take a leisurely bike ride or stroll along the paved paths, enjoy one of many hobbycraft classes, or tend the flowers and gardens around your home. In Palm Coast, there's just no end to the things to do and ways to enjoy the quality of life.
Fabulous Florida Beaches
Palm Coast and Flagler County offer more than 19 miles of untouched Florida beaches making a perfect destination for beachcombing, surfing, water sports or just relaxing in the sun. If it is leisure activities you love, a variety of beautiful Florida State and Flagler County parks offer canoeing, kayaking, hiking, bird watching, tennis, biking, fresh and salt water fishing and historical experiences and tours. For the avid golfer there are 10 Florida golf courses in Flagler County, making it a golfer’s paradise. When planning your stay, choose from Flagler Beach oceanfront Florida bed & breakfasts, a luxury resort, variety of hotels and campgrounds on the ocean or inland. Whether you choose to drink in Flagler County’s natural surroundings, surrender to the serenity of our pet friendly Florida beaches or enjoy a challenging round of oceanfront golf, it is time to Relax on the Quiet Side of Florida.
Florida Vacation Packages
Hot Deals & Packages are always available in Flagler County and Flagler Beach, allowing visitors to come enjoy Florida beaches, Flagler County and Flagler Beach events, a variety outdoor recreation, oceanfront accommodations and so much more at prices to fit anyone’s budget and taste. Flagler County’s pet-friendly beaches, parks and many accommodations allow you to bring your pets along to help make your Florida vacation all you desire. Flagler County is also a fabulous Florida wedding destination. Learn more
Ride Through Flagler
Did you know that cycling is one of the number one outdoor activities in the State of Florida? Another great way to enjoy Flagler County!
Flagler County has several cycling trails. I had the opportunity this month to experience a ride myself. Before my adventure could begin my son and I picked up some bike rentals at Tropical Kayaks located at the Palm Coast Marina. With a water in hand and our bike helmets we were on our way. Read More
Florida Nature
Enjoy Florida nature at its finest! Flagler County has over 44 amazing Florida state, county, and city parks and preserves. Bird watchers come from all over America to see its 470 verified species of birds as five of our parks have been designated as part of the Great Florida Birding Trail. Read More
Fabulous Florida Campgrounds
The ultimate Florida camping and RV experience! Flagler County's natural surroundings will take your breath away and our Florida RV parks and Florida campgrounds allow you to immerse yourself in its beauty. There are sites available on the Atlantic Ocean just a few feet away from the beach offering every amenity to make your stay enjoyable.
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Flagler Palm Coast Subdivisions
Richard J. DeCeglie,CRS Specializes in:
Ø Saltwater Canal … locally known as the C Section
Ø Palm Harbor
Ø Woodlands
Ø Indian Trails
Ø Pine Lakes
Ø Belle Terre
Ø Lehigh Woods
Ø Cypress Knoll
Ø Quail Hollow
Ø Seminole Woods
Ø
Flagler Palm Coast Neighborhoods
Richard J. DeCeglie,CRS Specializes in:
Ø Saltwater Canals … locally known as the C Section
Ø Arbor Trace
Ø Arlington
Ø Carlson Estates
Ø Country Club Cove
Ø Covington Park
Ø Woodhaven Condos
Ø Lake Forest
Ø Rivergate
Ø Sutton Place
Ø The Oaks
Ø The Fairways Condo
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